About.
About
POWER
Public
Affairs
POWER PA is a Toronto-based bilingual boutique public affairs and communications firm committed to building relationships that matter. We specialize in strategic communications, media and public relations, marketing, stakeholder engagement, issues management, event planning, government relations and advocacy. Taking a values-based approach to public affairs and public relations, Power PA helps clients reach their audiences and achieve their goals through integrated campaigns founded on impactful storytelling and meaningful relationships built on mutual respect, understanding, empathy and trust.
“The biggest communications problem is that most people do not listen to understand, they listen to reply.”
We live in an age of disruption. While the rapid growth of technology and social media has benefited society through greater interconnectedness and instant communication, it has also resulted in constant noise, information overload and superficial relationships. As a result, meaningful connections based on genuine communication are becoming rare.
Empathetic communication is vital for effective public affairs and public relations.
POWER PA helps clients navigate through this rapidly changing landscape and successfully connect with their audiences–whether that be with consumers, employees, the general public, media, government officials or other stakeholders. We cut through the noise by getting back to the basics of effective communication and relationship-building.
Empathy is defined as the ability to share someone else’s feelings or experiences by imagining what it would be like to be in that person’s situation. When people feel accepted and validated, it builds trust, which is key to any successful relationship.
Authentic communication starts with the “other” – it is two-way. It begins by actively listening to your audience, attempting to identify and understand their values, needs, underlying emotions, motivations and concerns, and then communicating to them in a more personal and relatable way. When your audience feels connected with, they are more likely to listen to, and believe what you have to say; your message becomes not only understood, but felt in a deeper way. In essence, effective communication starts with empathy – the bedrock upon which any meaningful relationship is built.